Ibiza Final Boss Jack Kay, 26, from Newcastle, has become an internet sensation after a video of him dancing on the Spanish party island went viral, with many commenting on his haircut
Jack Kay, dubbed the Ibiza Final Boss, has debuted a new haircut after going viral for his infamous bowl style.
The 26 year old, from Newcastle upon Thames, shot to fame overnight after video footage of him dancing on the Spanish party island went viral on social media. But it wasn’t just his smooth moves that drew attention – his unique hairstyle was what really set him apart.
Now, he’s taken to Instagram to show off his “fresh trim” to his thousands of followers after a flying visit back to the United Kingdom. It comes after a warning to Brit tourists planning all-inclusive holidays to Spain.
Sharing a selfie wearing his signature sunglasses and chunky gold chain, he wrote: “Fresh trim Ibiza here we go.”
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The internet star spent just one night back home in Hetton, County Durham, before jetting back to the Spanish island to continue partying.
As his popularity grows, fans are now stopping him for selfies around Ibiza. Tony Truman, co-owner of Ocean Beach Ibiza, snapped a photo with Jack, while another fan mistook him for DJ and presenter Charlie Sloth.
On Wednesday night, Jack, who has become known as the Ibiza Final Boss, addressed his sudden fame on Instagram, describing himself as ‘just a normal person from Newcastle’. He thanked fans for their support, saying: “It’s a lot to take in at the moment. Stay locked in, got some big news coming.”
Thanks to his new-found fame, Jack could be set to rake in thousands of pounds through TV appearances and brand deals.
“The PR world loves an unexpected viral hero and Ibiza Final Boss, Jack Kay, is delivering in spades,” PR expert Mayah Riaz, of Miyah Media, told The Mirror.
“He’s got the holy trinity of viral success: that he’s relatable, he popped up at the right time, and he’s unintentionally hilarious. The internet seems to love him. And in today’s fame economy that kind of organic buzz can absolutely be cashed in on, if he plays it right.”
Since the clip of him went viral, Jack’s not just gained attention, he’s gained an extremely valuable following (32,000 on Instagram – and climbing), as well as an agent, giving him serious earning potential.
Mayah says: “We’re already seeing brands jumping on his train by using his image, offering him guest list invites, and even offering him holidays. If his following keeps growing and stays engaged, there’s a very real chance of him pulling in £1-2k per post, especially if he leans into party brands, travel, fashion, or those lad-culture meme pages.
“And he’s already back in Ibiza after just one day in the UK. That’s likely down to club appearances as Ibiza venues love a viral name on the flyer. These bookings can easily land him £1k-£5k per night, depending on demand.”
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